Back to Portfolio

THE SUNSHINE TRIBE

Lead Gen / Funnel Creation + Content Scripting

Client

The Sunshine Tribe

Industry

Coaching & Online Training

Timeline

Ongoing

Location

United Kingdom

The Challenge

Here is another of our lead gen clients. This was a lot more in-depth than most as we took on funnel support, creative support and the marketing aspects for this business.
You can see an example of a funnel we helped build here:
https://the-sunshine-tribe-training.teachable.com/p/scale-and-sell

This was a brand new marketing plan for the company and so we had to test different strategies to get leads e.g. lead forms, funnels, webinars and overall ad types.
Using funnels with very good offers we were able to really start to make progress with The Sunshine Tribe. Working with the owner we were able to script videos for him and create some killer content for the ads and funnels making it very difficult for visitors to not want to sign-up.

Check out the results above! Some very nice cost per leads considering the cost of the products offered.

Building a complete marketing strategy from the ground up for an established coaching brand

Testing multiple lead generation formats to identify the most effective approach for this audience

Constructing compelling funnel structures with offers strong enough to drive consistent sign-ups

Scripting and developing video content that turned cold audiences into engaged, motivated leads

Achieving a competitive cost per lead relative to the value of the products on offer

Our Solution

We took on the full marketing picture for The Sunshine Tribe, collaborating closely with the business owner across strategy, funnel development, content creation, and paid advertising to build a joined-up system that generated leads consistently and profitably from the outset.

Funnel Strategy & Build

We designed and built conversion-focused funnels around carefully constructed offers, creating a visitor journey compelling enough that leaving without signing up felt like the harder option.

Multi-Format Lead Generation Testing

Lead forms, funnels, webinars, and a range of ad formats were tested systematically across the campaign, with the strongest performing combinations identified quickly and scaled as the data developed.

Video Scripting & Content Creation

Working directly alongside the business owner, we scripted engaging video content for both ads and funnels, producing creative that connected with the target audience and drove action at every stage of the journey.

Creative Support & Ad Development

Ongoing creative support was provided throughout the engagement, with ad content developed to work in close alignment with the funnel strategy and sustain strong performance across the full campaign.

THE RESULTS

Consistent, high-quality lead generation delivered across a comprehensive and multi-channel campaign.

63%

Cost Per Lead Reduction

Strong cost per lead achieved relative to the value of products on offer

4x

Lead Volume Growth

Total lead volume grew substantially as funnels and formats were refined and scaled

3

Lead Gen Formats

Lead forms, webinars, and funnels all tested, optimised, and performing across the campaign

End-to-End

Marketing Delivered

Full funnel builds, creative scripting, and ad management handled entirely under one roof

Additional Outcomes

A complete marketing system built from scratch and performing profitably from launch

Conversion-focused funnels developed with offers that proved highly effective at driving sign-ups

Video scripts and ad creative produced in close collaboration with the business owner throughout

A comprehensive engagement covering every aspect of the marketing mix from strategy to execution

“Orcads did not just manage our ads, they built our entire marketing operation from the ground up. The funnels, the scripts, the creative, everything worked together seamlessly. The leads have been consistent and the results have been outstanding.”