Client
OAKBERRY
Industry
Large scale brand awareness and traffic campaigns.
Timeline
Long-term partnership (ongoing)
Location
United States & International
The Challenge
What an absolute pleasure it has been working with Jorge and Oakberry!
As you can see from the above images we have been working together for a long time and results have always continued to improve hitting more people for a lower cost month on month!
Utilizing brand awareness and traffic strategies we have built over years and years running FB campaigns we have been able to scale up as new stores open for Oakberry and keep costs down improving store and site traffic simultaneously!
We continue to work together and the sky really is the limit for Oakberry an international brand making healthy on-the-go food truly the best option with their authentic açaí.
Building meaningful brand awareness across multiple cities and markets
Driving qualified traffic to both physical stores and the website simultaneously
Keeping costs down while scaling up as new locations came online
Maintaining and improving performance over a sustained period
Supporting the brand's growth without allowing costs to creep upward
Our Solution
Location-Based Campaign Scaling
As each new Oakberry store opened, we built and launched targeted campaigns for that location, growing reach efficiently without sacrificing cost performance.
Brand Awareness Strategy
We applied tried and tested awareness frameworks to introduce Oakberry to new audiences in each market, keeping messaging consistent with the brand's identity and values.
Traffic Optimisation
Campaigns were structured to drive footfall to physical stores and visitors to the website at the same time, with budget allocated to maximise both simultaneously.
Continuous Performance Improvement
Month on month we reviewed results across every active campaign, refining targeting, creative, and spend allocation to keep costs falling as reach continued to grow.
THE RESULTS
52%
Cost Reduction
Reaching more people for a lower cost with every passing month
3.6x
Successful Expansion
Brand awareness campaigns launched and performing across numerous locations
£135k+
Store & Site Traffic
Footfall and website traffic increased in parallel throughout the campaign
42%
Partnership Status
A long-term relationship that continues to grow alongside the brand
Additional Outcomes
Consistent performance improvements sustained across a long engagement
Efficient scaling strategy deployed as each new store location launched
A trusted partnership built on results and mutual confidence
Significant further growth anticipated as Oakberry continues its international expansion
“Orcads have been with us every step of the way as we have grown. They understand our brand, keep our costs down, and deliver results that move with us as we scale. An exceptional team to have alongside you.”
Oakberry
Marketing Lead
