Client
Mission Beard
Industry
FB advertising setup and brand launch w/ CRO optimisation
Timeline
6 months
Location
United Kingdom
The Challenge
Mission beard! What an amazing brand we have had the pleasure of working with. We started out with Mission beard at the beginning of their journey putting out all the initial testing and brand awareness. We also helped with making sure the website was optimised for conversions as best as we could so that they had the best chance of making sales from the start (missionbeard.com). Since then they have actually scaled up their business more so on the Amazon side of things and are absolutely killing it! We are continuing to work together and they have a lot of ideas they want us to run for them which we cannot share right now, but stay tuned as I will update the case study as they grow.
Check out some of the amazing creatives and copy above aswell as their awesome products!
Brand awareness from a standstill
Pinpointing profitable audiences from scratch
Proving creative that actually sells
A website built to convert
Driving sales from day one
Standing out in beard care
Our Solution
Audience Targeting & Testing
We mapped clear customer profiles, then tested lookalike and interest audiences until the data showed exactly who was ready to buy.
Creative Testing Framework
Different formats, hooks, and visual angles ran side by side, so winning ads rose to the top on merit, fast.
Daily Campaign Optimisation
We watched performance every day, shifting budget towards the best performers and adjusting bids as the numbers moved.
Conversion Rate Optimisation
We sharpened the website journey from click to checkout, so the traffic we sent actually turned into orders.
THE RESULTS
46%
CPA Reduction
Lower cost per acquisition from launch onward
3.4x
ROAS Improvement
Stronger return on every advertising pound spent
£40k+
Monthly Revenue
Reliable monthly revenue built from the launch
51%
Conversion Rate Increase
Higher conversion across the product pages
Additional Outcomes
The brand launched and has been selling from day one
Conversion-ready website built for sales
Growth scaled onto the Amazon channel
An ongoing partnership, still growing
“ORCADS launched our brand on Facebook with real skill and genuine care. They sharpened our website, tested relentlessly, and grew our sales from month one. A brilliant team to have in your corner.”
Mission Beard
Marketing Director
