Client
ChargeBar B2B Leadgen
Industry
ROI Scaling
Timeline
6 months
Location
Australia
The Challenge
Chargebar is an established company in Australia that sells phone charging systems to other businesses to increase walk in traffic and more customers for other businesses. The objective for this campaign was to generate leads at a low cost as possible as every business they were selling to was worth around $4000. We decided the best approach was to create a complete sales funnel to be able to contact customers through the phone or through e-mail to explain the product to businesses and make them understand why the product was going to generate them revenue.
We kicked off the first month with $1500 spend and generated a high quality lead for every $20 spent. From these leads in the first month, 4 of these leads were closed for sales between $4000 – $6000, meaning around $20,000 return. With an ROI of around 1300%.
High-value B2B customers to win
Each client is worth around $4,000
Leads needed at low cost
A considered, educational sales process
Reaching the right business owners
Proving the product drives revenue
Our Solution
A Complete Sales Funnel
We built a full funnel that walked each business from first contact through to a real conversation about buying.
Phone and Email Together
We reached out to owners by phone and email, explaining the product properly and answering the questions a $4,000 decision naturally brings up.
Quality Leads, Low Cost
The targeting was tight and the cost came down to around $20 a lead and each was a real prospect worth a proper conversation.
Leads That Closed
The funnel did its job. From the first month's leads, four businesses signed deals worth $4,000 to $6,000 each.
THE RESULTS
1300%
ROI
Return on the first month's spend
13x
Return on Ad Spend
Around thirteen dollars back per dollar
$20K+
First-Month Return
Closed deals from month-one leads
5%
Lead-to-Sale Rate
Leads converting into closed B2B deals
Additional Outcomes
Around 75 leads in month one
Four deals closed straight away
About $20 per quality lead
A funnel built to scale
“Orcads provided us with a funnel that resulted in quality leads for around $20 per unit. Four closed in the first month alone, for roughly a 1300% return. Brilliant work, fast.”
Chargebar
Director
