Client
Beauty Charcoal
Industry
ROI and scaling -3k/m spend
Timeline
6+ Months
Location
United Kingdom
The Challenge
This was a beauty brand which was achieving poor results before hand, when we started working together we initially grew the ROI and then scaled into the further months which can be seen above, utilising alot of retargeting and the product catalogue. Scaled to an above 300% ROI while maintaining a constant scaling month on month.
Poor results before we started
A strong brand underperforming
Ad spend leaking away
ROI stuck too low
Retargeting barely used before
Room to scale profitably
Our Solution
ROI First, Scale Second
We fixed the returns before touching the budget. With ROI strong, we scaled spend, knowing each pound would pull its weight.
Retargeting Done Properly
A lot of the growth came from retargeting, bringing back people who had shown interest and nudging them into a sale.
Working the Product Catalogue
We put the product catalogue to work, showing shoppers the exact items they had browsed and turning idle interest into orders.
Steady, Profitable Scaling
Month after month, we pushed spend higher while holding the ROI above 300%, so growth and profit moved up together.
THE RESULTS
300%+
ROI
Scaled return on the ad spend
2.5x
Spend Scaled
Monthly budget grew steadily over time
£3k+/m
Monthly Ad
Spend Scaled to around £3k a month
38%
Conversion Rate Increase
More sales from the retargeting
Additional Outcomes
ROI scaled above 300%
Constant month-on-month growth
Retargeting driving repeat sales
Spend scaled to £3k monthly
“Our ads were struggling until Orcads stepped in. They turned the returns around, leaned into retargeting, and scaled us past 300% ROI month after month. Properly impressive.”
Beauty Charcoal
Founder
