Client
All About Shapewear
Industry
Ad Spend Scaling
Timeline
Ongoing
Location
United Kingdom
The Challenge
This was a client where we were selling shapewear for women. When we came in we implemented a couple of new funnels to really improve results and really take advantage of retargeting to take them to the next level, we spent around 16k in ad spend with a 400% ROI and 84k revenue. Feel free to look at these results on the slides with some of the ads created.
Implementing new funnel structures to improve campaign efficiency and conversion rates
Building a retargeting strategy capable of converting warm audiences into paying customers
Scaling ad spend to £16k per month while protecting a strong return on investment
Unlocking stronger revenue performance through a smarter approach to campaign structure and ad creative.
Sustaining a 400% ROI consistently as spend increased month on month
Our Solution
New Funnel Implementation
We introduced and built out new funnel structures designed to guide potential customers from initial interest through to purchase with greater efficiency, removing friction at every stage of the journey.
Retargeting Strategy
A robust retargeting framework was developed to bring back visitors who had already engaged with the brand, converting warm audiences into customers at a meaningfully lower cost per acquisition.
Ad Creative Development
Fresh creative was produced for both the funnel and retargeting campaigns, with formats and messaging chosen specifically to resonate with the shapewear audience and drive action throughout.
Spend Scaling & Daily Optimisation
As performance strengthened across funnels and retargeting, spend was increased to £16k per month with daily adjustments made to maintain the 400% ROI throughout.
THE RESULTS
400%
ROI Achieved
Return on investment sustained consistently across the full campaign period
£84k
Revenue Generated
Total revenue driven through funnels and retargeting across the campaign period
£16k
Monthly Ad Spend
Budget scaled and managed at £16k per month with profitability firmly maintained
48%
CPA Improvement
Cost per acquisition reduced as retargeting matured and funnel efficiency increased
Additional Outcomes
New funnel structures implemented promptly and delivering results from the outset
Retargeting strategy proved highly effective at converting existing brand interest into revenue
Strong ROI sustained throughout a period of significant and deliberate spend growth
A well-rounded campaign combining creative production, funnel strategy, and retargeting expertise
“Orcads transformed what we were achieving with our advertising. The funnels they built and the retargeting strategy they put in place made an immediate difference, and the revenue figures speak for themselves. An exceptional team.”
Shapewear
Marketing Director
