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QUIRKY JERSEYS

500% ROI Scaled to 16K+ Spend Monthly

Client

QUIRKY JERSEYS

Industry

Scaled 16k+ per month ad spend

Timeline

July to September (Ongoing)

Location

United Kingdom

The Challenge

This client needed assistance with selling his cycling jersey wear. He had achieved minimal positive results and needed help scaling and taking this project to the next level. As you can see from the images from the images which range from JULY to SEPTEMBER you can see how we effectively achieved a 500% ROI in our best months but also how we scaled this on a monthly basis while keeping it profitable. This was mainly through the use of retargeting and new customer aquistion campaigns

Moving the brand beyond minimal results to consistent and profitable performance

Building a new customer acquisition strategy capable of scaling effectively month on month

Implementing a retargeting framework to convert existing interest into paying customers

Scaling monthly ad spend to over £16k while keeping returns firmly in profit

Sustaining strong ROI across an extended campaign period without losing momentum

Our Solution

We built a dual-focus campaign structure centred on two complementary strategies: new customer acquisition to grow the audience steadily, and retargeting to convert the warm interest already in the pipeline, with both working in tandem to drive scalable, consistent returns.

New Customer Acquisition Campaigns

We identified and targeted the audiences most likely to engage with cycling apparel, building prospecting campaigns that delivered a reliable flow of new, qualified buyers into the brand month on month.

Retargeting Framework

A structured retargeting strategy was developed to re-engage visitors who had already shown interest in the brand, converting warm audiences into customers at a meaningfully lower cost per acquisition.

Monthly Scaling Strategy

Ad spend was increased on a month-by-month basis in a controlled and deliberate manner, with every step supported by performance data to protect profitability as the budget grew.

Daily Campaign Optimisation

Both acquisition and retargeting campaigns were reviewed and refined daily, with budget continuously shifted towards the strongest performers to sustain efficiency across the full account.

THE RESULTS

Consistent, profitable growth delivered month on month from July through to September and beyond.

500%

Peak ROI

Best month return on investment achieved across the full campaign period

£16k+

Monthly Ad Spend

Ad spend scaled to over £16k per month while remaining consistently profitable

3.4x

Revenue Growth

Total revenue increased substantially across the campaign period as spend scaled

41%

CPA Reduction

Cost per acquisition fell steadily as retargeting and acquisition campaigns matured together

Additional Outcomes

Consistent profitability maintained throughout a sustained monthly scaling process

Retargeting and acquisition campaigns working in tandem to maximise overall return

Month on month spend growth delivered without any deterioration in ROI

A brand taken from minimal results to a thriving, scalable paid advertising operation

“Orcads took our brand from virtually nothing to a level we never imagined possible. The strategy was intelligent, the results were consistent, and the growth has been remarkable. We could not recommend them highly enough.”