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TERRY HEALY BOILERS

Lead Gen / Scale and Decrease Cost Per Lead.

Client

Terry Healy Boilers

Industry

Improve cost per lead and scale.

Timeline

Seasonal Campaign

Location

United Kingdom

The Challenge

This was a lead gen product something we love but don’t come across too often. A great chance for us to really help out and get this company boiler leads at a much better cost in the busiest time of the year for them.
As you can see we were able to considerably increase the spend whilst staying within budget and keep a fantastic cost per lead for this client.

Lead gen projects are something we absolutely love as there are so many different strategies we can implement to improve the amount of leads a company can get. Using different funnels and ad strategies we were very successful here.

Reducing cost per lead without compromising on the quality of enquiries

Scaling spend considerably while remaining within an agreed budget

Building funnel and ad strategies suited specifically to a trades lead generation campaign

Capturing demand effectively during the busiest and most competitive time of year

Delivering a consistent and reliable volume of quality boiler leads

Our Solution

We applied a range of lead generation strategies refined across numerous campaigns, constructing a funnel and ad approach built specifically around the boiler and heating market and the behaviour of its customers.

Funnel Strategy & Build

We designed and built the most effective funnel structure for the campaign, moving prospects from first contact through to completed lead submission with as little friction as possible.

Ad Strategy & Creative Testing

Multiple ad strategies and creative directions were tested across the campaign to identify which combinations produced the strongest lead volume at the lowest cost per enquiry.

Cost Per Lead Optimisation

Every element of the campaign was monitored and refined with cost per lead as the primary measure of success, keeping spend productive at every stage.

Spend Scaling Within Budget

Investment was increased steadily across the campaign period in a controlled manner that kept costs in check and maintained the quality of leads coming through.

THE RESULTS

Strong lead generation results delivered at peak season and within budget.

47%

Cost Per Lead Reduction

Significantly lower cost per lead achieved across the full campaign period

2.8x

Lead Volume Increase

Total enquiries grew substantially against previous campaign benchmarks

£18k+

Ad Spend Managed

Considerable budget scaled and managed within agreed parameters

Peak Season

Performance

Outstanding results delivered during the most competitive period of the year

Additional Outcomes

High-quality boiler leads delivered consistently throughout the campaign period

Multiple funnel structures and ad strategies tested and refined for maximum efficiency

Strong cost per lead maintained as spend increased across the season

A highly rewarding lead generation engagement with clear and measurable results

“Orcads completely transformed our lead generation. They brought our cost per lead down significantly during our busiest season and kept the quality of enquiries high throughout. An exceptional team to work with.”