Client
Cutsie Bobbs
Industry
Successful scaling of kids clothing brand (BIG ROAS)
Timeline
Ongoing
Location
United Kingdom
The Challenge
So we got on this job with one objective. Keeping a good ROAS and scaling the brand.
As you can see we were able to scale the brand 5x their spend whilst keeping ROAS very high, this is something a lot of marketers can struggle with but with the right strategies this can be a task that is easily done.
What an absolute pleasure we had working with this business, when you both are clear on what your jobs and goals are it is easy to get the results you are striving for.
Scaling ad spend substantially while protecting a consistently strong ROAS
Identifying the audiences most likely to convert within a children's clothing market
Building a creative strategy capable of performing reliably at higher spend levels
Managing budget growth in a controlled and sustainable way
Delivering rapid scaling results without sacrificing efficiency or profitability
Our Solution
Audience Expansion & Targeting
We identified the core audiences delivering the strongest returns, then expanded methodically into new segments as spend increased, keeping performance anchored throughout.
Creative Scaling Strategy
Ad creative was tested and refined continuously to establish which formats and angles performed best, ensuring the creative could carry the weight of significantly increased investment.
Controlled Budget Scaling
Spend was increased in a structured, data-led manner, with each step validated by performance before the next was taken, keeping ROAS high at every stage of growth.
Daily Performance Monitoring
Campaigns were reviewed every day, with prompt adjustments made to targeting, bids, and budget allocation to sustain and protect performance as the account scaled.
THE RESULTS
5x
Spend Increase
Ad spend scaled to five times the original budget across the campaign period
4x+
ROAS Maintained
Strong return on ad spend held consistently throughout the scaling process
58%
Revenue Growth
Total revenue increased significantly as spend and performance scaled in tandem
39%
CPA Improvement
Cost per acquisition reduced as campaigns matured and targeting sharpened
Additional Outcomes
Exceptional ROAS maintained throughout an aggressive and sustained scaling exercise
A clearly defined brief that allowed both parties to focus entirely on delivering results
Rapid growth achieved without the inefficiencies that typically accompany scaling at pace
A highly productive working relationship built on shared goals and mutual clarity
“Orcads scaled our brand beyond what we thought was possible and never once let the ROAS drop. They understood exactly what we needed from day one and delivered on every level. An outstanding team.”
Cutsie Bobbs
Marketing Director
