Client
KREDO
Industry
FB/IG Marketing Q4 Strategies.
Timeline
Q4 Campaign
Location
United Kingdom
The Challenge
What a dream KREDO were to work with!
Already an established brand we were brought in the help scale for the Q4 sales. Using up date strategies we were able to not only boost ROAS but also increase the previous spend by almost 2x to see insane profits over the most busy time of the year for this brand.
Using strategies we have fine tuned we were able to bleed the absolute most profit we could out of these campaigns ensuring an absolutely fantastic Q4.
Spending around 25k+ and seeing these results we were extremely happy with how this project went.
Scaling ad spend substantially without compromising return on investment
Applying Q4-specific strategies to maximise performance at peak trading
Pushing ROAS beyond what previous campaigns had achieved
Managing a significantly increased budget with precision and discipline
Delivering strong, measurable profit across a time-sensitive period
Our Solution
Q4 Strategy Implementation
We deployed proven Q4 frameworks, timing each campaign phase carefully to align with the key purchasing moments across the season and capture demand at its highest point.
Spend Scaling
Budget was increased methodically, reaching nearly double previous spend levels, while maintaining the discipline required to protect ROAS as investment grew.
Daily Campaign Optimisation
Every campaign was monitored closely throughout the period, with continuous refinements made to creative, targeting, and bid strategy to extract maximum performance from every pound spent.
Profit Maximisation
Every decision made throughout the campaign was driven by one objective: profitable return. Spend volume meant nothing without the profit to justify it.
THE RESULTS
£25k+
Ad Spend Managed
Total advertising budget managed across the Q4 campaign period
2x
Spend Increase
Ad spend scaled to nearly double the brand's previous campaign levels
3.8x
ROAS Improvement
Return on ad spend pushed well beyond previous campaign benchmarks
67%
Q4 Performance
Outstanding profit delivered across the peak trading period
Additional Outcomes
Full Q4 strategy planned, launched, and executed to brief
Significant spend increase managed without any loss of efficiency
One of the most profitable Q4 periods the brand had experienced
A productive and enjoyable working relationship throughout the engagement
“Orcads came in for our Q4 and delivered on every level. The strategy was sharp, the execution was disciplined, and the results exceeded what we had hoped for. An outstanding team to have in your corner.”

Kredo World
Marketing Lead