Client
Cello Electronics
Industry
Consumer Electronics & Appliances
Timeline
3 months (ongoing)
Location
United Kingdom
The Challenge
This is a relatively new project for us we are only 3 months into working with Cello Electronics but I can say that working with Suzie is amazing and they are a fantastic company we would recommend to everyone!
Starting out we wondered why the ROAS were so low when they had such a great business. We set out to work out why and made effective changes to the campaigns immediately changing the copy, images, and ad strategies.
In a very short time as you can see above we were above to over 3x their ROAS from where they started at just 4x and take them to 13x and above! This is only the start too! I am so excited to see where we can take Cello I am expecting HUGE things for this project!
Identifying the root cause of consistently low advertising returns
Identifying the root cause of consistently low advertising returns
Replacing underperforming creative with imagery built to convert
Restructuring ad strategies that had lost their effectiveness
Improving ROAS at pace without disrupting what was still functioning
Our Solution
Campaign Audit & Diagnosis
Every active campaign was examined in detail to establish where budget was being wasted and where untapped opportunity existed within the account.
Copy & Creative Overhaul
Fresh ad copy was developed to speak directly and persuasively to Cello's target audience, supported by new creative chosen for its ability to capture attention and drive action.
Ad Strategy Restructure
The campaign architecture was rebuilt around the insights the data provided, with underperforming elements removed and stronger performers given the budget and room to scale.
Ongoing Daily Optimisation
Performance was reviewed each day, with bids adjusted and budget reallocated continuously to sustain momentum as the account developed.
THE RESULTS
3x+
ROAS Growth
ROAS increased from 4x to over 13x within three months
13x
Peak ROAS Achieved
Highest return on ad spend recorded across the campaign period
3 months
Time to Results
Meaningful performance improvements delivered within the first quarter
Ongoing
Partnership Status
The engagement is active and continuing to grow month on month
Additional Outcomes
Immediate performance improvements following creative and copy changes
Full campaign restructure completed within the opening weeks of the engagement
A productive, trust-based working relationship established from the outset
Early indicators suggest considerable further growth remains within reach
“Working with Orcads has been a genuinely positive experience. They identified the issues quickly, made the right changes, and the results followed. We look forward to seeing how far this can go.”
Cello Electronics
Marketing Lead
